In Volvo Cars’ latest TV advertisement, you might have caught a glimpse of our sophisticated exterior wall finishes, serving as the striking backdrop for the new Volvo V60. Filmed at Silver House in South Wales—an architectural award-winning property—this setting showcases Viero UK’s commitment to high-quality surface design, blending seamlessly with Volvo's emphasis on safety and style.

Viero UK Director Chris Walters commented, “This was an unexpected bonus for us. We didn’t know the property would be featured in the ad, so it was a pleasant surprise! Our goal is always to create inspiring environments, so we’re thrilled that a global brand like Volvo saw something in our work that resonated with their values.”

The natural wall finishes at Silver House were achieved using our Marmorin Hydro decorative plaster, applied with a mix of advanced techniques to create a matt concrete effect. This finish is popular for both its visual appeal and water-repellent properties, making it ideal for interior and exterior applications alike.

Why Choose Marmorin Hydro?

Our Marmorin Hydro finish is crafted to deliver a sleek, concrete-like effect that enhances contemporary spaces. Known for its durability and resistance to moisture, this versatile Venetian plaster finish is perfect for clients looking to add an urban, minimalist touch to their spaces while ensuring longevity and resilience against the elements.

Interested in how our decorative plasters can enhance your next project? Contact us to learn more or request a sample today.