Viero’s goal in life is to make the world a beautiful place.

This has certainly been achieved in the Italian city of culture, Pistoia, where we’ve been replacing advertising hoardings with pictorial street art.

This company installation, called Richiami, is on display from 17 to 31 July showing works of art on top of discarded promotional posters.

Viero UK Director Chris Walters: “We saw this work from our friends in Italy and couldn’t resist sharing it with our UK readers.

“It shows the power of artistic creations and how they can make a positive impact.”